Endless Possibilities on the Table for Freeform® following Autumn Shows

Exhibiting simultaneously at Maison & Objet in Paris and for the first time at Top Drawer in London, the award-winning Freeform® brand unveiled a fresh new look with an inspired tabletop accessories collection.

The brand now incorporates several elements including Connect and Duo, which come together in form and colour for no end of mix and match options which are simple, smart and fun. Head of Sales for Freeform®, Gary Archer said “We were delighted with the reaction of visitors at both shows to the new Freeform® brand. Our brand positioning ‘Transform your Table’ coupled with the innovation in shape, function and flexibility were particularly well received.”

“Following the success of the autumn shows,” continued Gary, “we are already looking forward to, and planning, a strong presence at Maison & Objet in Paris in January and at Ambiente in Frankfurt in February.”


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