News

Here is some of the latest news from our recent launches,..

New Freeform® website launched 11th September 2018
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To coincide with the launch of our new Freeform® Connect range at Top Drawer at London's Olympia Exhibition Centre, we are delighted to unveil our new Freeform website.

Please take a look at www.freeform.co.uk to get a real feel for these innovative products that are designed to Transform your Table.

Transform your Table with Freeform® 6th September 2018
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Top Drawer is the UK's leading retail trade event for creative lifestyle buyers, showcasing a curated edit of 1500 brands to top international retailers at Olympia, London W14 from 9th to 11th September 2018.

Exhibiting for the first time at Top Drawer this year, Freeform® will unveil a fresh new look to the UK market with an inspired tabletop accessories collection.

Underpinned by our brand ethos, Simple, Smart, Fun, Freeform offers distinctive styling options to totally transform the table.

Two ranges - Duo and Connect - come together in colour, shape and functionality to offer the ultimate in mix and match.

Duo, featuring a range of reversible faux leather placemats and trays in a variety of shapes and sizes, ingeniously teams up with Connect, a highly functional and flexible mat/trivet in two shapes made with quality faux leather on one side and a heat-resistant cork reverse for hot items and an alternative look.


New Heights of Success 09 July 2018
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One of many exciting new lines we launched at the recent Exclusively Housewares Show in London was this tall, slender and very generous prosecco glass.

The Perfect gift...

Like all the other lines in the Perfect range – gin, wine, stem/carafe set – this stylish Perfect Prosecco glass features attractive pick-up bag style packaging, which adds at special touch and really does make it the Perfect gift.

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Wow-factor dining 06 July 2018
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We introduced these contemporary new placemats recently as part of a large AW18 launch, and they have already generated a lot of interest and will undoubtedly go on to create a real wow-factor at the table.

The Pebble range features two distinct styles - Non-slip pebble placemats in subtle on-trend tones of grey, cream and blue, which will bring a stylish and fresh contemporary feel to the table, and three options of rustic recycled real leather pebble placemats in tan, black and brown. Not only are these hugely on trend, they are also totally eco-friendly too.


Rustic Craft Designs for Christmas 2018 02 July 2018
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The must-have festive trends for 2018 are epitomised in these our new Christmas designs, which feature across placemats and coasters.

Both Christmas Treats and Rustic Christmas exude a handmade craft style with exquisitely crafted decorations and a festive wreath made from edible goodies set against rustic natural backdrops - perfect for bringing a warming creative charm to the festive table!

Both designs were launched as part of a large AW18 launch unveiled at the Exclusively Housewares show in London in June.


Plush Presentation for Exquisite Table Styling 02 July 2018
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These plush new faux leather placemats and coasters will add a touch of glitz and glamour to any table setting.

The classic colours of gold, red and silver make them especially perfect for adding an extra special touch to festive table presentations.

All items feature a gorgeous textured finish, with both the red and silver options having a shimmering surface, whilst the gold features a more subtle, burnished tone.

These festive products were launched as part of a large AW18 launch unveiled at the Exclusively Housewares show in London in June.


New Jewel Range of Glassware for AW 2018 1 July 2018
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Offering a striking alternative to numerous clear glassware collections within our portfolio, Jewel is an eye-catching new range of opulently coloured wine glasses and tumblers.

They are great for adding colourful fun to summer entertaining whilst also being perfect for adding warmth and a lovely element of luxe for the winter/festive entertaining season with the rich colourways of amber, amethyst, ruby and sapphire sitting in perfect harmony with our plush, glitzy faux leather mats and coasters.

Other new products include some on-trend festive designs for tabletop accessories, as well as additions to our glassware collections - both our Raising Spirits concept, and also renowned brands such as Durobor and Crystalite Bohemia.


Time to Celebrate our SS18 Collection 29 January 2018
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Our SS18 collection will shortly be unveiled at the first show of the year, Spring Fair, so let’s give you a little taster of what’s to come......

Designed in a chic Roaring Twenties style, Etore is a striking new stemware range from Durobor which captures the essence of a sophisticated art deco era when social gatherings and cocktails were all the rage! Perfect for embracing our current trend for cocktails and other hip drinks of the moment, Etore will be launched at the show alongside more exciting new lines including ‘The Perfect Night In” carafe/wine glass duo set, ‘Raising Spirits’ barware and new collections from Crystalite Bohemia.

The Spring Fair runs from 4th to 8th February at the NEC, Birmingham and is immediately followed by Ambiente in Frankfurt which runs from 9th to 13th. Here at Ambiente, our stylish, contemporary stand, which commands a key position at this immense event, gives us the opportunity to showcase our FreeForm brand to a vast international audience.

Spring Fair: Hall 9, B26/C27

Ambiente: Hall1.2, J07


New: FreeForm® Connect 15 September 2017
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New FreeForm® Connect is a simple yet inspired table accessory that connects and adapts to form different shapes and layouts to suit the setting.

The centrepiece of social gatherings, it will also connect those around the table bringing together friends and family for some convivial fun.

Two options are available - faux leather and cork, which can be mixed and matched.

The full range of FreeForm® trays and placemats can be seen on our FreeForm page.


Space Saving Creativity was a Big Hit at Ambiente 15 September 2017
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As the UK was the partner country at Ambiente this year, it was very apt that exceptional UK design was at the fore on the Tradestock stand with the launch of several new FreeForm® concepts including this clever and creative folding placemat.

When you want the luxury of a large placemat but have limited storage space, this new mat offers the best of both worlds. It provides a generous full place setting, but also features a neat fold down the centre which means it can be folded in half for efficient storing.

In keeping with the rest of the luxury FreeForm® Collection it comes in eight reversible colours, offering a total of 16 colour options.


Inspired Table Styling at Ambiente 15 September 2017
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Against the creative backdrop of a freshly re-designed stand at Ambiente this year, we showcased new additions to our award-winning FreeForm® brand, with a particular focus on unique and innovative designs for inspired table dressing.

Offering something truly different are these luxury petal shaped placemats.

Their creative and unusual shape is designed to accommodate a complete setting, including glassware.

With eight reversible colourways providing a total of 16 colour options, there is certain to be one to suit all styles and tastes.

The full range of FreeForm® trays and placemats can be seen on our FreeForm page.


Christmas Design selected by Trend Forecasting Organisation 31 July 2017
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We are delighted to report that one of our creative Christmas 2017 designs was chosen by consumer and design trend forecasting organisation Scarlet Opus to be part of their trend display at the recent Exclusively Housewares Show in London.

Woodland is one of several new festive designs from the iStyle My Home brand featured on placemats and coasters, which is sure to create a Christmas to cherish.

Brimming with the latest on-trend rustic tones and combining elements of nature with contemporary styling, this beautiful new design combines mixed wood tones with metallic aspects, showing traditional shaped Christmas decorations against a natural background.


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